Bannon, Carlson and... Liz Truss? Inside the One-Time PM's Audition for Make America Great Again

Liz Truss, launched the first edition of her online program with a vow to expose "malicious actors" attempting to bring down Western democracies. She stated she would uncover how an "worldwide alliance of liberal activists operate to weaken democracy and the electorate's mandate."

"We're going to look at the Maga phenomenon and observe how this can be achieved in Britain," Truss declared. "We'll be talking to the prominent voices of the Trumpist political sphere."

Prior to the program's debut, there was a strong advocate. "This is the beginning of a kind of transformation," remarked John Solomon. His Just the News platform will publish the Truss's new audio shows.

Building Connections in the Maga-Verse

British fellow travellers, such as a advisor linked to Reform UK, have also helped her launch the Liz Truss Show. The setup is adequate, if basic. The show has attracted a subscriber base of 10k in her first week and her premiere garnered tens of thousands of views in that timeframe.

This represents a modest start, but in making common cause with Solomon, the former PM is being pushed into a established right-wing media network generating and disseminating Maga talking points. Its obsessions involve alleged censorship by the established press and a aim to remove a conspiratorial 'deep state' – a force that the ex-PM holds responsible for the abrupt termination of her calamitous premiership.

"Solomon's outlet is not well-known past the Maga world, but it does have credibility there, largely because of Solomon, who offers opinions on conservative outlets like Steve Bannon's War Room and has even interviewed Donald Trump," commented Alex Hinton, who has closely studied the Maga movement.

A Controversial Partner

Truss's attempt to transplant the pro-Trump media model to the UK has pushed her closer to divisive personalities such as John Solomon.

He set up his media outlet in the wake of backlash after he was accused of pushing inaccurate reports about Joe Biden's anticorruption effort in the Ukraine, as well as contentious articles about ex-ambassador to that country.

These allegations were echoed throughout the pro-Trump outlets, with Solomon serving as a frequent visitor on the widely-watched Fox News show. Trump himself endorsed his stories.

He wrote the allegations regarding Ukraine in a set of articles for the outlet the Hill, where he had already been re-labelled as a columnist when staffers raised concerns over his articles. His narratives were central in the then-president's request for the officials in Kyiv to probe the Biden family in 2019. These actions led to articles of impeachment against the president. Senators later acquitted the then-president.

Shortly after he exited the Hill in late 2019, the outlet announced it was conducting a review of his work about Ukrainian matters. It found he had cited questionable informants and noted he "omitted important details about main Ukrainian informants, including the detail that they had been charged or were under investigation."

Joining the Network

Solomon's own broadcast spots are a indication of the conservative ecosystem the former prime minister is joining. He talked about his backing of the program on a show he co-hosts on the conservative cable network, a conservative television outlet that is where you find the Maga influencer ex-Trump strategist Bannon and on which Tucker Carlson also is seen. The ex-PM has already hosted Steve Bannon on an early episode.

Through her association with this media figure, she has become a small part in a broader ecosystem of right-wing publications that frequently amplify each other's content.

His personal podcast and Real America's Voice show have repeatedly hosted individuals such as Mike Benz, a political voice whose arguments against USAID was referenced by Elon Musk as grounds for shutting down the international development organization.

An International Strategy

While Truss's stilted style and political travails have been mocked within the UK, some US observers are not discounting her bid to reinvent herself as a UK offshoot of the pro-Trump media ecosystem.

"You have to take people like Truss as significant, even if you may not want to interpret them word-for-word," stated a Democratic strategist, who served in the Obama White House.

"You saw how in the recent campaign Donald Trump leveraged that ecosystem to disseminate his views. Certainly that ecosystem transmits and affects conversation overseas. It looks fairly obvious to me that the conditions in the UK are comparable to what enabled this non-mainstream media network to thrive here."

Professor Alan Finlayson, said the internet-based conservative network was already making its presence felt in the UK.

"Digital media is borderless," Finlayson remarked. "There's a kind milieu within which stuff flows – sometimes taking an extreme form and other times more moderately – but which is interlinked."

Professor Hinton said the rise of the internet-based right wing in the UK in recent times meant the "possibility to have a increasing influence is substantial."

Cross-Atlantic Aspirations

"Both Truss and the Reform UK leader not long ago were featured at the Conservative Political Action Conference, where I observed they hit Make America Great Again rhetoric ahead of the {king of Maga|

Lindsey Franklin
Lindsey Franklin

Elena is a lifestyle coach and writer passionate about empowering others through mindfulness and practical self-improvement strategies.