Must A Wannabe Influencer Pal Cease Using People for Material?

The Prosecution: Beth

Sometimes she films me while having a meal. I’ll see myself on her Instagram – it’s like a jumpscare.

A close companion of a decade, she, labels herself the “creativity monarch”. It’s fun for a short while, but it strains our friendship.

She is an extrovert, she feels the need to record everything all the time. During meals out, her motto is, “The phone eats first,” and takes photos with the flash on, which induces embarrassment. I don’t like it when other people see her performing for the camera – I get secondhand embarrassment. It also frustrates me because the food gets cold.

She's not quite an influencer yet, but she is aspiring to become one. She creates vlogs about city life, a day in her life, and her work as a stylist. The material is quality, credit where it's due, but I don’t want to be dragged into it. Sometimes I'm captured while I’m eating, or simply tagging along. Later, I appear on her Instagram afterwards, and it comes like a surprise: I’ll have bare-faced, an awkward face or photographed mid-bite. It feels invasive.

Marielle also expects me to record her at inconvenient times. Often I’ll be talking to another person, or we're simply hanging out in the street. The dynamic feels like our friendship has transformed into me being her unpaid videographer. She has the means to employ someone if she wanted high-quality content. When I brought up my discomfort about the situation, she dismissed it. She’s taken me to a couple of industry functions, which were appreciated, but that doesn't compensate for all the time and effort I invest assisting her make content.

I’m grateful that Marielle has helped me with my design career, but I don’t want our friendship to become merely a tally of favours. I don't believe she's insincere or dishonest, but sometimes I feel that if the camera is out, we will start performing in a way that makes us look good for her channel.

Her directive is, “Alright, smile for the camera!” and record me laughing with someone. It feels forced. It's crucial her to recognize that our 10-year friendship still has limits. I enjoy spending time with her, but I also desire to experience it without being filmed, altered, or posted for an viewers. I am not a accessory for her online persona.

The Other Side: Marielle

I hope my friend to see that the creations we make together can get us an opportunity.

I am passionate about shooting content. It’s not just a hobby; it’s part of who I am. Creating videos and sharing my life online allows me to express myself and engage with people in new ways.

I wouldn't label myself as a professional creator yet, but it’s smart to generate income from your passions. I look up to people on social platforms who pull off that style of informal, self-made content creation.

Creating content is my interpretation of living actively: noticing the details, sharing them with an viewership that values the art behind it. I never intend to make Beth uncomfortable. Bringing her to professional gatherings was my way of sharing opportunities, giving her a opportunity to experience exclusive moments that could help her career in design too. That isn't blackmail, it’s just being pragmatic.

I’d still take her to these events even if she didn’t help me, but I want her to see what the content we create together can get us: a foot in the door. I understand not everyone enjoys being filmed, but sometimes spontaneity is what makes material genuine. Appearing on video occasionally is an inherent aspect of being my friend. I'd remove anything she asked, but she has never asked yet.

I don’t expect anyone to be my personal videographer, but companions support one another in small ways. I thought recording a short video here or there would be enjoyable for Beth. Innovation thrives in collaboration, and having Beth around makes projects lively and pleasurable. I never force her to take part in anything, and I would never deliberately humiliate her. But creating content jointly occasionally is part of how I document our shared experiences.

I cherish our friendship deeply and don’t want making videos to come between us. I’m willing to compromise: like asking before filming, and steering clear of shots that might make her self-conscious.

This is not about power, it's regarding sharing my world while still considering hers. Clearly making content is not a replacement for genuine friendship: it’s just part of how I live my life and I want her to be involved in a way that’s agreeable for each of us.

The Jury: Reader Opinions

Should Marielle stop filming herself and her friend when they are socializing?

Nothing is more excruciating than having a friend film you. I understand that it’s Marielle’s job, but I don’t make friends come to my work. Maybe she can find influencer friends to create content with. Given the dark, looming future of AI, personal relationships are the only thing we have – don’t waste them!
A respondent, 25

When pursuing something as a career, you can’t ask your friends for assistance repeatedly, even if they have helped previously. While she enjoys shooting, that doesn't imply all those around her is willing material. She needs to honor her friend's personal space.
Ankit, 26

Marielle might love producing videos and displaying her life publicly, but it’s not for everyone. It’s nice she has helped her friend professionally, but she must to listen to what Beth wants.
Emma, 27

It seems like you value each other, so hold on to that and ensure it’s the focus in your friendship. Foster some real experiences, where true emotions are stored, not digital scrapbooks. In fact, public figures who seem to share their worlds actually have more privacy than it appears.
Sarah, 53

Marielle appears to be not fully engaged nor authentic when they're together – she's on the job. Both seem confused as to where the line is. The solution lies not in trying to change one another, but in each setting clear limits around what feels acceptable to them and seeing if there is an mutually agreeable compromise.
A final view, 71

Your Turn to Be the Judge

Consider this question: is Marielle exploiting their friendship?

Lindsey Franklin
Lindsey Franklin

Elena is a lifestyle coach and writer passionate about empowering others through mindfulness and practical self-improvement strategies.